Our Community: What Happens When You Surround Yourself With Amazing People?

The last 10 months have a been a wild ride for my little corner of the internet.

I decided to write my first post about starting before you feel ready, which seemed appropriate given that I didn’t feel ready to start sharing my work publicly. At the time, I only had a handful of readers (thanks mom!).

But as of today, you are one of 21,762 awesome people who have decided to join the free newsletter and become part of our team.

As our community has grown, I’ve given some thought to what unites us together, what we believe in, what we’re working toward, and what the next step is for this little website.

Here’s the deal…

Who Reads These Articles?

A few weeks ago, I sent out a survey for my first book. I was hoping that 100 people would respond. Within three days, I had to shut the survey down because more than 1,200 of you had already responded.

You have no idea how grateful I am for that support and I’m not going to take it for granted. I’m in the process of reading through every single response and I’m using your input to help craft the book. I know for a fact that your answers will make the final product so much better.

But the survey wasn’t just for the book. I also used it as an opportunity to find out what our community looks like as a whole.

Here are a few numbers…

55% of the readers are male and 45% are female. That’s a pretty even split. Audiences on the web are usually skewed one way or another (think mommy blogs vs. sports websites), so I’m really excited that both men and women seem to find value in our community.

We also have a fantastic range of ages and experiences…

  • 13% are under 23 years old (the ambitious youth!)
  • 33% are 24 to 34 years old (the leaders of tomorrow!)
  • 31% are 35 to 49 years old (the masters of middle age!)
  • 19% are 50 to 64 years old (not yet an old dog, but still learning new tricks!)
  • 3% over 64 years old (the wise veterans!)

In any given week, I’ll hear from from students starting their college journey all the way up to experienced workers heading toward retirement and looking for a new adventure.

But demographics are just the beginning. Even more important are the values that unite our little group.

What Unites This Community?

As I wrote here, we don’t care where you’re coming from, only where you’re going. Everyone is welcome in our community.

That said, after reading hundreds of survey responses, replying to thousands of emails, and writing two articles every week, I’m starting to narrow in on a few values that seem to be important to most of us here.

We believe that you have the right to pursue freedom and choose your direction in life. Hundreds of people have written in and shared their dream to start a business, write a book, or otherwise do work they love. The common theme through all of these responses is a clear desire to choose the direction for your own life. I haven’t heard from anyone who has said, “I wish someone would just figure it all out for me.” There have been plenty of people who admit to not having all the answers (myself included), but we are certainly a group that wants to take responsibility for the life that we live and the work that we do.

Further reading on this value:

We believe in creating something for the world, not just consuming from it. I love being around people who pour their souls into the world, and our community is filled with these people. We contribute to the world in big ways (like building businesses) and in small ways (like spending an evening with a glass of wine, a close friend, and some good conversation). Regardless of how you contribute to the world, it’s clear that our community is filled with people who make each day a work of art.

Further reading on this value:

We believe in living a physical life. Everyone has a body, but not everyone uses it. Thankfully, our community is filled with movers and doers. Whether it’s losing weight, becoming a better athlete, traveling to faraway lands, or dancing in your living room … it’s clear that this community doesn’t want to live life in their head. You all want to get out into the world and move. I love that. There is an energy that comes with movement. Our community has that energy.

Further reading on this value:

On a personal level, I believe strongly in the values above and I try my best to live them out. I don’t always get it right, but I’m getting better at it.

More importantly, I see it as my responsibility to create work that helps you do those things. To help you find the courage to get started, to deliver the science and the ideas you need to stay consistent, and to cultivate a community of people who believe the same things you do.

Where Our Community Is Going Next

For the last few months, I’ve been working hard to figure out a way to get the members of our community together in real life. Nothing is better than connecting face-to-face with people who share your interests and values.

After much debate (and more than a few technical problems), I’ve finally found a solution that should work. Which means some exciting news about live meetups will be coming to your inbox in just a few weeks.

Stay tuned. I couldn’t be happier to have you on our team.


  1. Missed the survey but I really appreciate your work, I take a lot way from it.
    I think the idea of a meetup is a great one!

    Best wishes,

  2. Yippee Skippy, James,

    It IS a great thing to belong to a group of souls that see the world as the magnificent place it is, and you, my friend, have been the creator of it.

    Your “today’s offering” is great, as you have included the links to how we get to catch up on the wonderful articles we (I) may have missed!

    It would be fantastic to meet folks face to face… We’re with you. Let it be so!

    Act enthusiastic and you’ll be enthusiastic!

    • I’m with you Joan! Such a heart warming feeling being apart of something so special. I LOVE seeing James’s name pop up in my email – I delete a few blogs without opening them (unsubscribe if I do that more than a handful of times) but This one I look forward to. Practicle advise, thought provoking, and I learn something or grow as a human every time I read it. I’m so thankful to you Janes – keep it coming buddy! You are awesomesauce!! xxx

  3. Your progress over the past year has been really inspirational, James. Watching you claim your “little corner of the internet” has been very instructive, both as an audience member and as someone who is defining his own audience and niche.

    You totally deserve your popularity and growth, and you’re a great role model for those of us who want to do the same someday. Keep up the great work.

  4. Congratulations, James. I must have been near the beginning without realizing it. I have recommended you, follow you and am proud to be a member of the group – and I am not typically a “joiner”.

  5. Hi James! I signed up for your emails about a month ago, after Steve at Nerd Fitness referenced your site, and I’ve really enjoyed your insights. I’m working up the courage to start my own blog, and your article about starting before you’re ready really hit home with me. Thanks and keep up the good work!

  6. I don’t often write in to the blogs that I read,but I do want you to know that yours is the only one that I save for rereading because it has more valuable information contained within than any other. Great work, consistently informative and enjoyable.

  7. Thank you so much! I believe that God sends us people at the right time with the right message and you came into my life just when I needed it most.

    Your writings have been inspiring and I am able to move the next step to thinking and have started working on my routine.

    Thank you and keep posting!

  8. Thank you James!!!

    Your posts give me a direction in everything I do since I joined the “Superhumans” a month ago.

    Thank you for motivating me to do better in what I want to do for myself!

    Incredible blog and articles!

  9. Hey James – totally jumped in and started a Health Coaching blog this week. Thanks to the extra push from you. I had every excuse in the book not to start and then I found myself typing and pressing publish. It was scary putting myself out there but a relief at the same time. Love the community you have created and always learn something from your articles. Have a great weekend!

  10. James,
    I am inspired by the way you write your articles,they are so simple yet so powerful in changing the way we were thinking and leading our lives.

    Iam anxiously waiting to see you face to face,but I am wondering when & how that’s going to be possible.

    Thanks, James keep up your good work.We are with you in your team Great to be in.

  11. James, I am inspired! Thank you for taking the leap and putting yourself out there. My 22 year old Niece told me about Koura.com. Which is where I read your first post. I have been hooked ever since. I have since shared your news letters with many people in my life including mt 31 year old son. I love your enthusiasm and drive (it is infectious) and also believe you truly want to make the world a better place. Sincerely, Donna :)

  12. James,

    I’be been impressed with your postings and now hearing about the community, I’m so pleased to be one of them. One of the vintage members!

  13. Great summary!

    I wonder how it is possible that all of your articles are so good?

    There is nothing like your articles that I wait so eagerly for! (and I’m reading them for 3 months already). They are like healthy breakfast. You helped me a lot in my approach to jobs, taking actions instead of over thinking and including exercises in daily routine. THANK YOU! :)

  14. ^^ I have hardly written anything on the blog above, but the focus of consistency versus always having a perfect post each time is helping me to feel that I can still be really busy and keep a blog going. Consistency is key.

    Anyway, I am excited about the meetup idea! I have to ask though, will this be across the globe? I live in New Zealand haha.

  15. Love your stuff man. Always the top of my articles to read on Mondays and Thursdays.

    Just wondering, have you considered setting up a forum, or facebook group?

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