This article is an excerpt from Atomic Habits.  In the summer of 1830, Victor Hugo was facing an impossible deadline. Twelve months earlier, the French author had promised his publisher a new book. But instead of writing, he spent that year pursuing other projects, entertaining guests, and delaying his work. Frustrated, Hugo’s publisher responded by setting … Continue reading The Akrasia Effect: Why We Don’t Follow Through on What We Set Out to Do and What to Do About It