Why Stores Place Candy by the Checkout Counter (And Why New Habits Fail)

Selling candy bars can teach you a lot about building better habits. Before I tell you why, let’s start at the beginning. The Science of Candy Bars and Impulse Buying In 1952, an economist by the name of Hawkins Stern was working at the Stanford Research Institute in Southern California where he spent his time … Continue reading Why Stores Place Candy by the Checkout Counter (And Why New Habits Fail)