A practical definition of opportunity cost:

If you spend too much time working on good things, then you don’t have much time left to work on great things.

Understanding opportunity cost means eliminating good uses of time. And that’s what makes it hard.

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About the Author

James Clear writes about habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 20 million copies worldwide and has been translated into more than 60 languages.

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