“Look for situations where the energy is already flowing downhill. Invest in relationships where there is already mutual respect. Create products that tap into a desire people already have. Work on projects that play to your strengths.

And then, once the potential of the situation is already working for you, add fuel to the fire. Pour yourself into the craft. Act as if you have to outwork everyone else—even though the wind is at your back.

The idea is to sprint downhill, not grind uphill.”