Some drivers of human behavior… Safety: Does it provide comfort or reduce risk? Simplicity: Does it save energy? Is it convenient? Social norms: Does it help them get along with others? Status: Does it improve their standing or help them gain approval?

…which all fit into the category of self-interest: How does it serve the person?

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About the Author

James Clear writes about habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 20 million copies worldwide and has been translated into more than 60 languages.

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Some drivers of human behavior… Safety: Does it provide comfort or reduce risk? ​ Simplicity: Does it save energy? Is it convenient? Social norms: Does it help them get along with others? Status: Does it improve their standing or help them gain approval​?

Some drivers of human behavior… Safety: Does it provide comfort or reduce risk? Simplicity: Does it save energy? Is it convenient? Social norms: Does it help them get along with others? Status: Does it improve their standing or help them gain approval?