Every Monday and Thursday for the past 16 months, I sat down in my chair, put my hands on the keyboard, and wrote a new article. Post after post. Week after week. Over 130 articles and counting.
Why do I do this each week? What keeps pulling me back to this habit?
- Yes, I write for myself. (If you read an article that sounds like advice it’s usually a reminder to myself to do something more often.)
- Sure, I write to get feedback, to learn more, and to clarify my thoughts. (If you’re confused or curious about something, write about it.)
- And yes, I write to build a business. (See: my habits workshop or my first book, which I’m working on right now.)
But the more I do it, the more I am beginning to see writing as a form of leadership.
And not just that, writing is leadership at scale. I have come to realize that if I’m serious about making an impact with my work, about helping as many people as possible, and about putting a small dent in my corner of the universe — writing will carry my work and ideas further than just about anything else.
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