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Dana Vollmer did not have an easy road to the Olympics.

Vollmer is an olympic swimmer, but it wasn’t just the grueling practice schedule that made her journey to the top difficult. At the age of 15, Vollmer discovered that she had a heart disorder known as long QT syndrome. She had heart surgery later that year, but the operation didn’t eliminate the risk of heart failure. (Even today, her mother watches swim meets from the stands with a defibrillator between her feet.)

When Vollmer finally qualified for the Women’s 100m butterfly at the 2012 Olympics in London, it was her heart that got all of the attention. Little did she know that her head was about to be the problem.

Avoiding Drag

As soon as Vollmer entered the pool in the 100m Final, her swim cap came off.

Professional swimmers wear latex swim caps that tightly cover their head to reduce drag in the water. Nearly every swimmer wears them, but swim caps are especially important for female swimmers. If a female swimmer loses her swim cap and her hair flows out into the water, then it can significantly increase the drag that she must swim against during the race. In a highly competitive race like an olympic final, this additional drag force can be the difference between winning and losing. 1

This is why nearly all professional swimmers wear not just one, but two swim caps. That’s exactly what Vollmer did. Although her top swim cap flipped off, her second cap stayed in place allowing her to not only avoid disaster, but also win the gold medal and set a new world record in the process. 2

dana vollmer swim cap from "Never Check Email Before Noon (And Other Thoughts on Doing Your Best Creative Work)"
In the top image, taken just before the race began, you can see that Vollmer’s top swim cap is covering the strap of her goggles. In the bottom image, taken immediately after the race is over, the strap of her goggles is now on top of her bottom swim cap.

Now, let’s get to the real fun. What does wearing swim caps have to do with living a better life?

Physical Drag vs. Mental Drag

Imagine that your brain is a computer. At the beginning of the day, your brain powers up and you have 100 percent of your computer memory available to use on your life. The only problem is that every time you add a task to your to-do list, a little bit of your computer memory goes toward that task.

If you open your email in the morning and see three messages that you need to respond to later on, there goes three percent of your computer memory. If you have to remember to take your child to practice after school or pick up the dry cleaning or go to the grocery store, there goes a little bit more memory. The more tasks that are left unfinished, the more memory gets used up remembering, thinking, worrying, and planning for those tasks.

Here’s the punchline: If your brain is constantly filled with all of these secondary tasks, how much memory do you have left over to do meaningful, creative work? 70 percent? 50 percent? Even less?

Trying to do your best work with a distracted brain is like trying to swim for a gold medal without a swim cap. Divided attention is like a thick head of hair creating a constant drag in your mental waters. Split your attention in too many directions and you’ll be paralyzed.

Swimmers realize that if they want to perform at their best, they need to get out of their own way. They need to cover the object that creates drag—their hair—for the race. Does this mean that their hair is bad? No, of course not. Similarly, there is nothing “bad” about your daily to-do list, handling your family responsibilities, or taking care of the emergencies that pop up throughout life. It’s just that when you want to perform at your best, you have to make a deliberate choice to tuck those things away for a few moments.

How can we expect to do our best creative work if we are constantly fighting mental drag?

How to Reduce the Drag Forces That Hold You Back

I don’t consider myself to be an expert in peak performance. I’m working through these issues just like you are. We’re on this journey together. But I have taken a few steps to give myself a better chance of hitting the bullseye in my own creative work, and I’m happy to share those with you…

Manage your energy, not your time. I have noticed that my creative energy is highest in the morning. That’s when I’m fresh. That’s when I do my best writing. That’s when I make the best strategic decisions about my business. So, what do I do? I schedule creative tasks for the morning. All other business tasks are taken care of in the afternoon. This includes doing interviews, responding to emails, phone calls and Skype chats, data analysis and number crunching. Nearly every productivity strategy obsesses over managing your time better, but time is useless if you don’t have the energy you need to complete the task you are working on.

Never check email before noon. If I don’t check email at the beginning of the day, then I am able to spend the morning pursuing my own agenda rather than reacting to everybody else’s agenda. That’s a huge win because I’m not wasting mental energy thinking about all the messages in my inbox. I realize that waiting until the afternoon isn’t feasible for many people, but I’d like to offer a challenge. Can you wait until 10AM? What about 9AM? 8:30AM? Don’t get wrapped up in the exact time frame. The point of this strategy is to allow yourself some time during your morning where you can work on what is most important to you without letting the rest of the world dictate your mental state.

Leave your phone in another room. I usually don’t see my phone for the first few hours of the day. It is much easier to do focused work when you don’t have any text messages, phone calls, or alerts interrupting your focus.

Work in full-screen mode. Nearly every application on my computer is in full-screen mode. If I’m reading an article on the web, my browser takes up the whole screen. If I’m writing in Evernote, I’m working in full-screen mode. If I’m editing a picture in Photoshop, it is the only thing I can see. I have set up my desktop so that the menu bar disappears automatically. When I am working, I can’t see the time, the icons of other applications, or any other distractions on the screen. It’s funny how big of a difference this makes. If you can see an icon on your screen, then you will be reminded to click on it occasionally. However, if you remove the visual cue then the urge to be distracted subsides in a few minutes.

Remove all tasks that could distract from early morning focus. I love doing the most important thing first each day because the urgencies of the day have not crept in yet. I have gone a little far in this regard in that I have even pushed my first meal off until about noon each day. I have been intermittent fasting for three years now (here are some lessons learned), which means that I typically eat most of my meals between 12PM and 8PM. The result is that I get some additional time in the morning to do focused creative work rather than cook breakfast.

Creative Work First

The single most important change you can make in your working habits is to switch to creative work first, reactive work second. This means blocking off a large chunk of time every day for creative work on your own priorities, with the phone and e-mail off.

Mark McGuinness, Manage Your Day-to-Day

The best way to avoid mental drag is to give yourself the time and space to do important work before distractions can creep into your day.

Creating meaningful work is hard, even in optimal circumstances. Put on a swim cap and tuck your distractions away for a few moments. Give yourself the opportunity to perform at your best.3

Footnotes
  1. Another reason why swimmers wear two caps: “A common (though not universal) way to put all your headgear on is to put one swim cap on, then put your goggles on, then cover the goggle strap with another swim cap. Not only does it reduce drag on the goggle strap (which is minor), it helps keep your goggles in one place (MUCH more important). I was on a swim team when I was much younger, and I lost count of how many times the shock of entering the water ripped my goggles right off my eyes. You still have to swim if it happens, but it becomes a HUGE distraction that can take you right out of the race. At your average junior swim meet, losing a race to your goggles is embarassing but not devastating. At the Olympics, it would be a heartbreaker.” (Source)

  2. If you’re curious, you can watch the race here. It’s always nice to see an American win a gold medal.

  3. Thanks to Merlin Mann for sparking the idea about your brain as a computer, to Shane Parrish for triggering the idea that creative work should come first, and to Ian C., a reader in our community, for prompting the swimming metaphor.

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