“One of the more effective ways to force yourself to have better ideas is to create an artificial constraint.

For many years, I wrote two articles per week and it would often take me over 20 hours to complete each article. Then I said, “If I only had 2 to 4 hours per week to write my newsletter, what would I do?”

That artificial constraint led to the creation of the 3-2-1 newsletter, which has become an incredibly popular format. Sometimes you can improve by cutting your options off.”