The Cardinal Rule of Behavior Change:

What gets rewarded, gets repeated. What gets punished, gets avoided.

Don’t reward behavior you don’t want to see repeated.

Thanks for reading. You can get more actionable ideas in my popular email newsletter. Each week, I share 3 short ideas from me, 2 quotes from others, and 1 question to think about. Over 3,000,000 people subscribe. Enter your email now and join us.

About the Author

James Clear writes about habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 20 million copies worldwide and has been translated into more than 60 languages.

Click here to learn more →