"When researching strategies, emphasize patterns over stories. One person succeeding means nothing. 100 people succeeding is a signal.

When explaining strategies, emphasize stories over patterns. People forget numbers and charts. Everyone remembers a great story.”

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About the Author

James Clear writes about habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 25 million copies worldwide and has been translated into more than 60 languages.

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“When researching strategies, emphasize patterns over stories. One person succeeding means nothing. 100 people succeeding is a signal.