Why focus on the process when the world is outcome driven? Don’t results matter?

Yes, results do matter. But if you optimize for the outcome, you win one time.

If you optimize for a process that leads to great outcomes, you can win again and again.

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About the Author

James Clear writes about habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 20 million copies worldwide and has been translated into more than 60 languages.

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